Al Akhawayn University (in Ifrane)

The Communication Studies program enables students to master a variety of communication competencies required for success in a wide range of exciting careers as well as building active and responsible citizenship. The program trains students in academic as well as professional and applied communication with an emphasis on creative and critical abilities. Students gain theoretical, technical, and applied expertise in fields such as public relations and advertising organizational and international communication, writing, production, and media research.

Graduates will (1) gain an understanding of the role of media in shaping contemporary societies and cultures; (2) understand the dynamics of global media flows and their impact on the sociopolitical and cultural affairs of modern societies; (3) build an appreciation for the role of media systems in fostering democracy and informed citizenship; (4) gain theoretical, technical and applied knowledge in the fields of public relations, advertising, international communication, organizational communication, print, and audio-visual production, and media research; and (5) learn how to apply various research methods to the academic (as well as administrative) study of media and communications. ... [-]

The BAIS program offers students the opportunity to learn about and examine various aspects of International Studies. Students will be able to achieve different profiles within the program through combining elements from the five concentrations offered by the program: two fields of study: Political Science, or International Cooperation and Development; and three geographical areas: North Africa and the Middle East, European Studies, or American Studies. Each student will opt for one field and one geographical area, depending on his/her personal interest. In addition, International Studies students may choose their minor in an area in or outside the School.

The Bachelor of Business Administration (BBA) program complements the broad educational objectives reflected in the AUI core curriculum. The purpose of the BBA program is to prepare students for positions of leadership in the business, professional and public sectors of a global economy. Additionally, it provides instruction of the highest quality that serves as a model for other universities interested in developing a globally focused business program. AUI maintains a highly qualified faculty who are committed to teaching excellence and keeping abreast of new developments through scholarly research and direct involvement with business and economic community.

Undergraduate instruction in business is consistent with modern management education principles and serves the objectives of the nation, which include rapid economic growth, social justice, political and economic freedom, and international cooperation. The BBA program provides a broad education and general exposure to the complex relationships between government, business and consumers. In upper-level studies, students receive a concentrated education in the following specialized areas: finance, management, marketing, and international business.... [-]

The BS in Computer Science (BSCSC) is designed to provide the student with a strong core understanding of the concepts of computation and information management using modern software and hardware.

The program’s educational objectives are to produce graduates who will:

The Bachelor of Science in Computer Science program is accredited by the Computing Accreditation Commission of ABET.... [-]

The BS in Engineering & Management Science (BSEMS) is designed to provide students with an understanding of the dynamics of corporate operations that will make them more effective in the workplace and will better prepare them for managerial or technical leadership roles in the corporate environment. The program is intended to equip students with abilities to:

The BS in General Engineering (BSGE) is designed to provide the student with a strong core understanding in basic science, engineering, and mathematics with the ability to continue to learn how to apply this expertise to a range of engineering problems. Its computer science concentration aims at producing graduates with a strong foundation of computer science theory and practice, and the ability to continue to learn and apply new information technologies.

The mission of the BSGE program at AUI is to produce engineers with a strong foundation who can succeed in a variety of professional settings and industries. They will be able to work effectively across disciplines and national boundaries.... [-]

The Human Resource Development (HRD) program is a response to the growing need for professionals capable of developing human expertise and improving human performance in organizations. Technological innovation, globalization, organizational restructuring, labor market shifts, and pressure for reduced costs and increased productivity have increased demand for HRD professionals. Our program prepares graduates to assume roles as trainers, performance improvement specialists and organizational change consultants in businesses and public sector organizations. The program content is based on competencies defined by professional organizations in the field of Human Resource Development. Through content courses in Human Resource Development and related topics (research methods, professional ethics, organizational behavior, quantitative methods, group dynamics, and cultural diversity) and through workplace experiences, students will acquire the necessary skills to be successful Human Resource Development professionals.... [-]