BA(Hons) in Business Management and Marketing

We work closely with the Chartered Institute of Marketing (CIM) and the Institute of Directors for networking, accessing events and exploring future career options.

Why study business management and marketing?

Marketing is crucial to any business and one of the most exciting sectors in a fast-paced global economy.

Studying both subjects gives you an understanding of organisations and their management, and the diverse ways marketing is used to demonstrate the quality and usefulness of products, brands and services.

These skills in combination lead to a diverse range of careers in both fields.

Why UWE Bristol?

The BA(Hons) in Business Management and Marketing provides a solid foundation in both business and marketing, allowing you to experience a range of business disciplines and choose your career path as you develop. This is the only degree programme in Bristol that unites business management with marketing.

You could specialise in global marketing, business innovation and growth, brand management, events and festivals management or digital marketing communication.

Analyse real business issues and learn about the market process, consumer behaviour, the lucrative business-to-business environment, traditional and digital marketing methods and global marketing.

Apply marketing theory to real businesses and develop crucial skills expected by employers.

Be part of a lively community of students, enthusiastic and experienced tutors and an enterprising university with a reputation for producing 'work ready' graduates.

Bristol is recognised as one of the UK's leading marketing hubs with a strong employer network and diverse graduate opportunities.

Guest speakers, paid placements and internships, competitions and an active Marketing Society ensure you have regular access to the industry and the latest developments in the field.

We work closely with the Chartered Institute of Marketing (CIM), the Chartered Institute of Public Relations (CIPR) and the Institute of Directors (IOD) who offer you opportunities to network, access events and gain valuable accreditations.

Where can it take me?

The broad nature of this degree means diverse career Pathways. Career prospects are excellent with many graduates going on to marketing or management roles.

Typical roles include product manager, brand manager, sales executive or market researcher and roles in management, recruitment or HR.

Our students have secured placements and graduate roles with companies such as GlaxoSmithKline, Intel, The Guardian, John Lewis, Disney, Coca Cola and the Rugby Football Union, as well a range of SMEs.

Placements

We encourage you to do a 40-week paid sandwich placement after Year two. It can be in the UK or abroad. Employers highly rate real-world experience.

UWE Bristol has strong links with employers, including large multinationals such as Mini, Disney, Microsoft, Intel and Warner Brothers. Furthermore, smaller local enterprises, charities and agencies.

These roles sit across marketing and business disciplines such as advertising, PR, event management and agency account handling.

You'll get help to find your placement and support throughout from your department and the careers service.

Study year abroad

You'll also have opportunities to study overseas on courses that are taught in English and relevant to your degree. The study year abroad is not a paid placement.

This broad business degree with a marketing specialisation gives you diverse career pathways to choose from. These include client-side and agency-side positions, including marketing executive, account executive and trainee management roles.

Bristol has a strong labour market and employers highly value our course and students. We have good links with organisations and past graduates have secured roles with large multinationals, small to medium enterprises and charities.

Many students take up graduate management schemes, go on to further study or progress to teaching or research careers. Your career options are truly limitless - one of the benefits of a practical degree with a strong focus on employability.

Get inspired

Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.

We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.

Content

The optional modules listed are those that are most likely to be available, but they may be subject to change.

Year one

You will study:

• Introduction to Management
• Economics for Events and Marketing
• Understanding Business and Financial Information (Marketing, Events and Tourism)
• Understanding the Principles of Marketing (Marketing, Events and Tourism)
• Business Decision-Making for Marketing and Events
• Enterprise and Entrepreneurship
• Business Marketing in Society
• Understanding Organisations and People (Marketing, Events and Tourism).

Year two

You will study:

• Managing People
• Research Methods for Events and Marketing
• Applied Marketing Practice
• Introductory Research Project (Marketing and Events)
• Financial Aspects for Marketing, Events and Tourism
• Integrated Marketing Communications
• Service Operations
• Practical Digital Skills or Management Skills (Marketing and Events).

Placement year (if applicable)

If you study on the four-year (sandwich) course, you'll spend a year away from the University on a work or study placement after Year two.

Depending on which you choose, you'll either complete a placement learning or a learning and development module.

Final year

You will study:

• Strategic Management (Marketing, Events and Tourism)
• Managing Organisational Change
• Integrated Business Simulation.

Plus one from:

• Work Integrated Learning
• Cross-Cultural Learning and Development
• Placement Learning
• Learning and Development on Study Year Abroad.

Plus optional modules from (the number depending on credit requirements):

• Marketing Services
• Digital Marketing Communication
• Big Data for Marketing
• Global Marketing Management
• Retail Marketing and Management
• Brand Management
• Public Relations
• Events and Festivals Management
• Digital Marketing Strategy
• Managing Tourism Experiences.

And a major final-year project from:

• Critical Business Enquiry Project
• Enterprise Project
• Applied Business Project
• Business Project (international direct entrants only).

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.