BA (Hons) in Sport Business Management

Introduction

Sport is a global phenomenon that captivates audiences and transcends boundaries. Underpinning it all, the business side of sports is a dynamic, competitive industry in its own right, involving instantly recognisable brands and hugely popular products, services and events.

Top Reasons To Study With Us

#1 Ranked top 5 in Scotland and top 10 in the UK for Sport Science (Times and Sunday Times Good University Guide 2023)

#2 We're top 5 in Scotland for Business and Management (The Guardian University Guide 2022)

#3 We hold strong partnerships with many national governing bodies of sport, some of which are based on campus

The Sport Business Management course is delivered by leading academics working in the fields of Sport and Business. There’s a variety of delivery methods, ranging from lecture-style presentations to small group interactive sessions.

Everything you study will be rooted in the needs of industry, and you’ll be taught in realistic, sports-based working environments. Stirling is one the best places to study sport in the UK and provides a unique context for your studies. We’re Scotland's University for Sporting Excellence and were awarded UK Sports University of the Year 2020 (The Times and The Sunday Times Good University Guide).

We're also 1st in Scotland for sports research with 80% of our research in Sport and Exercise Sciences and 80% of our research in Business and Management Studies classed as world leading or internationally excellent (REF 2021). Your career in the sports business starts here.

You’ll study Sport Business Management as a four-year single honours degree. There are three key components to the course: sport management and technical expertise; business enterprise; and market awareness. Years 1-2 are designed to provide you with a broad grounding in the subjects of business, management and sports studies within the global environment. Years 3-4 provide you with theory and applications of sport business management including marketing, policy, event management and more. You’ll also have numerous opportunities to develop work-related skills at every stage of your studies.

You will experience a professionally focused curriculum delivered with the support of: 'real life' contexts and realistic sports-based working environments; an integrated learning experience facilitated through staff teams employing a variety of different delivery modes; opportunities to enhance and develop a range of relevant personal skills including problem solving, decision making and reflective skills; and engagement with a consultancy project, working with a sport business company to help solve a real-world business challenge.

Our Sports Business Management course equips you to apply sound analytical techniques, scientific principles and management skills to address the challenges faced by sports-related industries. There are many opportunities across a range of sport business organisations, including project management of sporting events or management of a retail sport business.

When you study at Stirling we also seek to give you an edge in the job market with our range of specialist career services.