B.S. in Sport Management and Promotion

Get behind the scenes of the sports industry with your degree

For students who love the world of sports and want a fast-paced career, the Sport Management and Promotion major at USJ can open the door to job opportunities in this competitive industry. If you dream of spending your days in a stadium on game day, or seek the challenge of managing the marketing for a baseball team, a degree in sport management can set you on the path to becoming a changemaker in the world of sports.

Our B.S. in Sport Management and Promotion is an innovative program that combines foundational business concepts with real-world internship experience to prepare you for a thrilling career in this non-stop, challenging and incredibly rewarding industry.

The true strength of this major comes from our internship program. In the sports industry, your experience matters just as much as your degree. At USJ, you will have the opportunity to take part in internships on campus, as well as off-campus with local sports teams and media and marketing companies.

Advantages

USJ students in the Sport Management and Promotion major turn their passion for sports into careers in the field. Through a comprehensive curriculum and two required internships on campus and with local teams and companies, students learn professional and interpersonal skills on how to succeed as business professionals in the global sports industry.

Business Management Curriculum (30 credits)

• ACCT 201 - Principles of Accounting I 3 Credits
• MGMT 101 - Business in a Changing World 3 Credits
• MGMT 230 - Human Behavior in Organizations 3 Credits
• MGMT 245 - Computer Applications in Business 3 Credits, or
• MGMT 255 - Multimedia Communications in the Information Age 3 Credits
• MGMT 250 - International Business 3 Credits
• MGMT 305 - Financial Management 3 Credits
• MGMT 390 - Marketing Management 3 Credits
• MGMT 420 - Business Law I 3 Credits
• MGMT 450 - Business Strategy 3 Credits
• MGMT 485 - Internship 3-6 Credits, or
• MGMT 499 - Coordinating Seminar 3 Credits

Sports Management Curriculum (24 credits)

• MGMT 105 - Introduction to Sports Operations 3 Credits
• MGMT 206 - History of Sport in the U.S. in the 20th & 21st Centuries 3 Credits
• MGMT 285 - Internship 3 Credits
• MGMT 318 - Event Management 3 Credits
• MGMT 319 - Venue Management 3 Credits
• MGMT 394 - Sports Marketing 3 Credits
• MGMT 418 - Ethics in Sport 3 Credits
• MGMT 460 - Contemporary Issues in Sport and Promotion 3 Credits

Required Supporting Courses (12 Credits)

• ECON 101 - Principles of Macroeconomics 3 Credits
• ECON 102 - Principles of Microeconomics 3 Credits
• ENGL 205 - Business and Professional Communication 3 Credits
• MATH 110 - Elementary Statistics 3 Credits

Sports Management & Promotion Elective Courses

• MGMT 228 - Sports in Society 3 Credits
• MGMT 328 - Sports in Film 3 Credits
• MGMT 480 - Study Abroad 3 Credits

The student will:

• Understand sport management principles at a level that provides preparation for an advanced business degree;
• Put into practice those principles and skills acquired; these skills are often demonstrated in the internship(s) as well as in class;
• Understand the various responsibilities of modern managers: financial management, human resources, marketing, event planning, venue management and more;
• Understand the use and application of information technologies;
• Understand the ethical and legal aspects of business and the role of management in these important areas;
• Understand and be able to apply research methodologies used in sport management and promotion;
• Through careful selection of electives and interest-focused internships, students who wish to earn a Contemporary Athletic Coaching Practices Undergraduate Certificate may have the opportunity to do so.

Sport management and promotion majors have traditionally found employment in the areas of sports marketing, event management, venue management, sales and promotion, broadcasting, sports information, equipment management, sports operations, and coaching at all levels including little league to professional sports.

Graduates of this program will enjoy careers in industry (including professional and amateur sports), government, and the not-for-profit sector.