Marketing

The University of Pittsburgh at Johnstown's marketing program is clearly distinctive. Students have access to a strong curriculum, remain on the cutting edge with digital courses, learn from in-depth seminars, enjoy small class sizes, gain Real World experience, and build their own brand.

Strong Curriculum and Industry Certifications - Our curriculum mirrors the leading Marketing programs in the nation and offers the same required core courses such as Marketing Research, Consumer Behavior, and Marketing Management, plus a valuable new course, Marketing Tools and Analytics, that offers students the opportunity to earn a Google AdWords certification.

Stay Sharp with Cutting-Edge Digital Courses - Social Media War Room and Integrated Digital Marketing help you hone your digital marketing skills with real clients while building your portfolio of experience and results in the real world. These groundbreaking new courses offer free Hootsuite certification and are unique among colleges in our region.