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University of Otago Bachelor of Commerce (BCom) Majoring in Marketing
University of Otago

Bachelor of Commerce (BCom) Majoring in Marketing

Dunedin, New Zealand

3 Years


Full time

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Bachelor of Commerce (BCom) Majoring in Marketing

The Bachelor of Commerce (BCom) degree Program enables each student to develop his or her own interests in business and related subjects. Students are able to create individualised courses using a range of papers offered across teaching departments in the School of Business and University as a whole. Students have the flexibility within the BCom degree to combine two specialisations and graduate with a double major.

Why study Marketing?

Marketing is everywhere and affects most of what we do. Marketing is about creating value and understanding why individuals and groups consume what they do.

While studying Marketing at Otago, we also consider the consequences of consumption from social, ethical and environmental perspectives. We stress that marketing can bring about positive change within individuals and society.

Since marketing influences just about every industry and organisation, career options are varied and diverse. We offer high-quality courses, with teaching based on the latest research.

Double major/degree options

You can combine marketing with a wide range of other subjects by incorporating a second major into your BCom, completing a double degree, or adding a minor into your degree structure. A few examples are outlined below:

Corporate marketers may find finance, accounting, management and economics useful.

International marketers might consider a foreign language while behavioural marketers may require a psychology background.

Food marketers often include food science and nutrition papers.

Adding arts papers opens up possibilities in advertising.

Linking mathematics and statistics is useful for a career in research or marketing analysis.

Choosing a major in marketing provides the flexibility to study a number of subjects.


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