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University Of Debrecen BA in Commerce and Marketing
University Of Debrecen

BA in Commerce and Marketing

Debrecen, Hungary

0 Semesters


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Academic discipline: Economic Sciences

Degree: Bachelor of Arts (BA)

Qualification: Economist in Commerce and Marketing

Duration: 7 semesters

Credits obtained: The bachelor’s degree requires the completion of 180+30 credits (ETC).

Aim of the program: The aim of the program is to prepare specialists in economics and business with commerce and marketing competence and skills, who are able to procure and market various products and services, and organize and manage commercial activities of small and medium enterprises.

Main subjects typically include: Introduction to Economics, Mathematics, Basics in Marketing, International Financial Accounting, Communication, Business Civil Law, EU studies, Philosophy, Sociology, Business Informatics, Microeconomics, Introduction to Business, Finance, Business Language, Statistics, Commercial Commodity Description, Management, Macroeconomics, Management of Value-Creating Processes, Business Language, Statistics, Corporate Finance, Marketing Management, Environmental Economics, International Economics, Business Public Law, Business Planning, Marketing Research, Marketing Communications, Foreign Trade Techniques, Enterprise Resource Planning Systems, Economics of Trade, Organizational Behavior, Product and Brand Management, Pricing in Marketing, Services Marketing, Planning and Analysis of Marketing Channels, International Marketing, Advertising, and Advertising Planning, Non-profit and SME Marketing, Business PracticeThesis

Internship, practice: Students should complete a semester-long practice at a multinational or local company, or at a non-profit organization.

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