Bachelor of Marketing Communication
Université du Québec à Montréal UQAM - University of Quebec in Montreal
Earliest start date
The program aims to train professionals to work in the new reality of the communications world and master the various aspects of integrated communications, such as advertising, sponsorships, public relations, direct marketing, etc.
This training allows students to acquire knowledge relating to various aspects of marketing communication and learn to establish coherent and original strategies for the positioning of organizations at the local, national and international levels.
The first year of training is devoted to the acquisition of general knowledge in management and communication; the second, to the development of specific knowledge and skills in communication and marketing; the third, to the integration of learning and the development of capacities related to the development, implementation and evaluation of integrated marketing communication strategies.