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Thiel College Bachelor of Arts in Public Relations, Advertising & Integrated Marketing Communication
Thiel College

Bachelor of Arts in Public Relations, Advertising & Integrated Marketing Communication

Greenville, USA

4 Years

English

Full time

Request application deadline

Aug 2024

USD 34,964 / per year *

On-Campus

* additional fees apply for international students: Services Fee $1000 | Student Health Insurance $1600

Introduction

The public relations, advertising, and integrated marketing communication program at Thiel College is a joint venture between the Department of Media, Communication, and Public Relations and the Department of Business Administration and Accounting. Students will take a variety of courses in public relations, advertising, integrated marketing communication, interpersonal communication, media, accounting, business management, computer information systems (CIS), and economics.

This program has two similar but different tracks. The media track is recommended for students who want to work in corporations or public relations and advertising agencies, but do not anticipate moving into general management positions. The management track is recommended for students who anticipate starting their careers in public relations or advertising and eventually moving into general management positions in an agency or corporation.

Major Features

  • Understand the basic business marketing (especially public relations and advertising) and management functions.
  • Develop interpersonal skills and learn to be a valuable member of a team.
  • Understand that every business decision has financial, environmental, and managerial costs and benefits.
  • Be prepared for employment as a public relations, advertising, or marketing professional and for admission into a public relations, advertising, marketing, or general business graduate program.
  • Understand ethical issues in public relations, advertising, and marketing in today’s business environment, and appropriate resolutions of ethical dilemmas and other problems.
  • Demonstrate a thorough understanding of communication’s role in society and in mass culture, the role and uses of mass communication, and the uses of a range of specialized communication applications such as public relations, advertising, and marketing generally.
  • Demonstrate a thorough understanding of the job requirements and work environments in public relations, advertising, and marketing positions, departments, and agencies.

Program Outcome

Curriculum

Career Opportunities

Admissions

Scholarships and Funding

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About the School

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