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Massey University Bachelor of Retail and Business Management
Massey University

Bachelor of Retail and Business Management

Auckland, New Zealand

3 Years


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Mar 2024

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Distance Learning, On-Campus


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What is like?

The fast-paced retail industry has many facets - from supply chain to buying and brand management, logistics to law, management to marketing. With advances in technology, the retail environment is ever-evolving and businesses are constantly seeking skilled leaders who can meet changing consumer demands.

In the Bachelor of Retail and Business Management, you will learn broad-based business skills with retail-specific expertise. It is designed to prepare you for a rewarding career in the sector or in general business management.

Real-world learning

The multi-billion dollar retail sector is New Zealand’s second-largest for employment, responsible for seamlessly and endlessly delivering goods and services to New Zealanders. This degree was created in response to a demand from employers for qualified graduates with sound managerial skills and retail industry knowledge. You’ll initially study a broad range of business courses and learn about retail fundamentals. You’ll then move to learn more about the specifics of retail management and marketing. In your final year, you can choose to specialise in a specific aspect of retail. An internship component at each level of the programme will allow you to create strong industry connections and will expose you to a range of real-world retail experiences.

In-depth knowledge of retail

The uniqueness of this degree is in its specific retail-focused courses. Topics you can study include retail buying and planning, merchandising, strategy and business planning and retail operations, both in a store and online context.

Learn from New Zealand’s experts

The course gives you access to Massey University’s wide expertise in this area. Your teachers include world-renowned researchers in retail issues in consumer behaviour, branding, design, human resources, retail marketing activities, advertising effectiveness and logistics and supply chain operation.

Learn from leading business experts

The Massey Business School is one of the country’s leading and largest business schools - it is ranked among the top two per cent of business schools globally and is AACSB accredited.

Massey University’s business and management studies are ranked in the top 200 (by QS (Quacquarelli Symonds) rankings). We are also ranked in the top 150 universities worldwide for business administration and finance programmes by the ShanghaiRanking's Global Ranking of Academic Subjects.

Our lecturers are actively researching, bringing the most relevant developments in business theory and practice to your study.

Key facts

  • Available at Auckland
  • Available via Distance Learning
  • Equivalent to 3 years full-time study or available by part-time study
  • Available for international students studying in NZ or via distance learning

About the School


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