BSc in Marketing and Advertising

Why choose this course?

If you aspire to a career in the fun, dynamic, fast-moving world of marketing or advertising, this is the course for you.

The course is designed in consultation with leading industry experts, bringing together the latest theories and practices in marketing. You'll explore the role and function of contemporary and digital marketing in modern business, so when you graduate, you'll be at the edge of the job market with the knowledge and skills employers seek.

You can gain hands-on marketing experience through an internship, or develop your skills as a consultant by working in a team on a live project. Another option is to delve into entrepreneurship and create your own start-up with support from the Business School.

Please note the change in course title: This course previously ran as ‘Marketing and Advertising with Business Experience BSc (Hons)' until 2021. For 2022 entry onwards, it is named ‘Marketing and Advertising BSc (Hons)'.

Reasons to choose Kingston University

• You'll experience how marketing and advertising work in today's rapidly changing environment by working on real-life project briefs from client organisations.
• When you graduate, your hands-on experience and career skills will help you stand out from other job seekers.
• You'll gain more than just a degree. The structure of the course enables you to earn a professional qualification from the Chartered Institute of Marketing (CIM).

Embedded business experience

This degree comes with business experience opportunities throughout, including:

• Embedded business skills to get you ready for the first day of your internship or graduate job.
• Module options to help you decide your career path.

You will have the opportunity to gain valuable, real-life and hands-on experience through:

• University-based modules which bring real-life projects into the classroom. Examples include consultancy or entrepreneurship modules where you will work alongside your peers to develop your own business or find solutions for a live business project.
• Networking opportunities with employers.

What you will study

Take a look at some of the content and modules that you may have the opportunity to study in this course:

Year 1

In Year 1 you'll become familiar with the principles of marketing and marketing's core concepts. You'll gain an in-depth understanding of the role and function of marketing in modern business, so when you graduate you'll understand how you can add value to companies. You will also begin the business readiness programme in preparation for your Business Practice in Year 2.

Core modules

• Managing Marketing Information
• Marketing Principles
• The Marketing Environment
• Organisations and Entrepreneurship

Year 2

In Year 2, you'll develop your knowledge and understanding of current approaches to the development of marketing strategies and how these are implemented through marketing plans. You'll gain practical insights into how consumers buy and use products, and react to marketing activity. You will also learn how the different elements of the communications mix, such as advertising, public relations and digital marketing, work together to produce powerful marketing campaigns.

Core modules

• Marketing Insights
• Marketing Metrics
• Marketing Communications and Advertising

Business Practice Module Options

• Internship (work-based)
• Consultancy in Practice (campus-based)
• The Entrepreneurship Experience (campus-based)

Optional modules

• Professional Selling
• Developing Web Applicants for Business
• Business Decision Modelling
• Rapid App Development for Business
• CSR in Marketing
• Data Analytics for Business
• Financial Investments
• Marketing Simulation
• Business Law and Ethics
• Money, Banking and Financial Markets
• Entrepreneurship

Optional year

You have the option to take an additional year to study abroad or to undertake a year-long work placement (or even a mix of both).

Final year

In your final year, to ensure you experience the real challenges of marketing in a rapidly changing environment, you'll work on real-life project briefs from client organisations. You will develop viable, theoretically grounded marketing and advertising plans and present them to your peers and industry experts. Working for a client and meeting industry professionals in this way provides you with invaluable experience and networking opportunities.

Core modules

• Integrated Marketing Communications
• Marketing and Advertising in Practice
• Digital Marketing

Optional modules

• Professional Selling
• Financial Investments
• Developing Web Applicants for Business
• Data Analytics for Business
• CSR in Marketing
• Money, Banking and Financial Markets
• Business Decision Modelling
• Rapid App Development for Business
• Innovation
• Psychology for Business and Management
• Marketing Simulation
• Data-Driven Decision Making

Please note

Optional modules only run if there is enough demand. If we have an insufficient number of students interested in an optional module, that module will not be offered for this course.

After you graduate

This course prepares you for roles such as brand and marketing communications managers, market researchers, media planners and buyers, account executives, copywriters, as well as advertising and social-media managers. Many graduates progress to postgraduate study.