BA in Creative and Cultural Industries: Design Marketing
Kingston upon Thames, United Kingdom
GBP 9,250 / per year *
Earliest start date
* UK students: £9,250 per year | international: £15,800 for the first year
Why choose this course?
This course prepares you for a career in design marketing in the creative industries. You will develop the practical and analytical skills needed to create marketing materials and design user experiences across different media and digital environments.
You will learn to visualise, collaborate, experiment and project management as you work on real-world projects with other students and industry professionals. You will also develop your knowledge of the creative industries, exploring topics such as design thinking, branding and strategy for creative organisations. You will have creative freedom and be encouraged to undertake non-commercial creative projects.
The Design Marketing BA (Hons) course also offers opportunities to work on live projects with creative companies and institutions, alongside your classmates in the student-powered creative agency, Studio KT1.
Throughout the course, you'll also develop the commercial and organisational skills and understanding needed to work effectively in the Creative and Cultural sector.
Reasons to choose Kingston
- You'll exhibit your own work, in inspiring creative spaces both on and off campus.
- By joining our creative agency, StudioKT1.com, you'll gain experience by working on paid live briefs with a variety of organisations such as Kingston First and Veolia. You'll pitch and present your ideas to a variety of brands, studios and agencies.
- Thinking Through Making is the ethos of Kingston School of Art. You'll be able to experiment and learn in our world-class 3D workshops, digital media labs, and film, photography and printmaking facilities.
What you will study
The Design Marketing degree develops design marketing skills and judgement. You will learn how to deliver the visual aspects of an organisation or client's marketing communications and gain project management knowledge through a combination of in-house and live briefs you will discover your creative self and your future role in the industry.
In your first year, you'll do two 60-credit modules; four 30-credit modules in the second year, and a combination of one 60-credit and two 30-credit modules in the final year.
Year 1 is common to all our creative and cultural industries courses. You will explore visual communication techniques, the use of design software, storytelling and design thinking. You will learn individually and as part of a team of creative partners and professionals. You will examine the management and strategy of creative enterprises, and the history and development of art and design practice.
- Visual Narratives & Design Thinking: Creating compelling stories, creative problem solving
- History & Context of the Creative Industries: Content, critique & competition
You will study the principles and skills of design and marketing communications in depth. You will focus on user experience, especially the digital journeys of customers. You will also learn design and prototyping software for website and app development. You will study conceptualisation and visualisation, visual narratives and storyboarding, artwork commission, branding, entrepreneurship, managing risk, project management and strategy.
You can choose to apply for a summer internship at the end of Year 2 to gain valuable experience and increase your employability.
- Design Marketing 1
- Customer Mindfulness
- Creative Project Management
- Live case study
You have the option to take an additional year to study abroad.
You will study cultural entrepreneurship and explore ways of building a sustainable independent career. You will further your knowledge and skills in the ideation and execution of digital marketing materials
The major project in your final year will be a visual project, business or marketing plan, or consultancy project for a company.
You will research and identify a current marketing issue and provide visual communication solutions that are tailored to the chosen audience. You will be challenged and guided by your supervisors to achieve your potential.
- Design Marketing 2
- The Major Project
Optional modules only run if there is enough demand. If we have an insufficient number of students interested in an optional module, that module will not be offered for this course