BBA in MARKETING

Marketing explains how companies build and manage relationships with their customers. This includes the study of how consumers make decisions, how companies communicate with the public, and how brands that you see every day in stores are established as meaningful symbols.

Our program offers a wide variety of classes that teach important concepts in the field. Our classes focus on a combination of theory and practice in order to prepare you for a successful career in marketing.

You will find a community of like-minded learners in the classroom, and you will have opportunities to participate in various activities outside of the classroom – including internships – which will allow you to put your marketing skills to use in solving real-world challenges.

Our faculty are experts in the field, and they are actively engaged in scholarly research across a variety of topics as well as in consulting on marketing campaigns across many different industries.