Fashion Brand Management Summer Course
IED – Istituto Europeo di Design Florence
Key Information
Campus location
Languages
English
Study format
On-Campus
Duration
3 weeks
Pace
Full time
Tuition fees
EUR 2,600
Application deadline
Request info
Earliest start date
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Ideal Students
Who is it for?
The course is intended for students who have competence or basic professional expertise in the area of study and are interested in developing their professional skills. Participants must be familiar with the main Fashion Brands and should be motivated to work independently or in team.
Curriculum
Methodology and structure
A study plan divided into five modules alternates cultural, historical, and theoretical subjects with research activities and practical exercises.
As part of the course, classroom lectures and practical exercises are used to deepen the theoretical parts of the course by putting them into practice in the field, as well as lectures and visits.
In this course, students will learn about real fashion case studies in order to understand branding strategies that take into account current needs of companies and the identity of a brand. By providing students with the opportunity to study and work directly in the field with their professors as part of their academic experience, the IED approach provides them with the unique opportunity to develop their professional link with the reference system by using tools and concepts related to culture, product definition and market dynamics.