
BBA in
Honours Bachelor of Business Administration (Automotive Management) - BBAA Georgian College

Introduction
This program provides students with a degree-level education in business management with an applied focus on the automotive industry. Students learn current issues, trends and technologies that prepare them in adopting proactive approaches in identifying and responding to changes in the automotive industry. Instruction, lecture and discussion delivery promotes critical thinking and problem-solving skills and classes will often include a guest speaker series with industry representatives in attendance. Labs are a substantial part of the program and the student-run Auto Show is the largest lab of its kind in Canada. A strategically sequential co-op structure serves to maximize the link between theory and practice.
The Automotive Business School of Canada - built and actively supported by the automotive industry, for the automotive industry.
Gain automotive industry experience and build your network. With our graduate employment rate of over 90 per cent, your drive can take you anywhere!
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Admissions
Curriculum
Courses
Program-specific Courses
- AUTM 1002 - Concepts of the Automotive Industry (Semester 1 / 42 hours)
- AUTM 1003 - Introduction to Aftermarket (Semester 1 / 42 hours)
- MNGM 1001 - Management Principles (Semester 1 / 42 hours)
- MRKT 1000 - Introduction to Marketing (Semester 1 / 42 hours)
- INTS 1002 - Introduction to Multidisciplinary Research (Semester 1 / 42 hours)
- AUTM 1007 - Automotive Technology (Semester 2 / 42 hours)
- AUTM 1011 - Dealership Management Systems (Semester 2 / 42 hours)
- ECNM 1000 - Microeconomics (Semester 2 / 42 hours)
- MRKT 1001 - Consumer Behaviour (Semester 2 / 42 hours)
- Elective Non-Core Courses - Select 1 course from the available list during registration. (Semester 2 / 42 hours)
- ACTG 1000 - Introduction to Accounting (Semester 3 / 42 hours)
- BSNS 2004 - Organizational Behaviour (Semester 3 / 42 hours)
- ECNM 1001 - Macroeconomics (Semester 3 / 42 hours)
- MRKT 2000 - Automotive Sales Concepts and Applications (Semester 3 / 42 hours)
- Elective Non-Core Courses - Select 1 course from the available list during registration. (Semester 3 / 42 hours)
- ACTG 2002 - Management Accounting (Semester 4 / 42 hours)
- AUTM 2003 - Parts and Service Management (Semester 4 / 42 hours)
- AUTM 2006 - Dealership Sales Management (Semester 4 / 42 hours)
- MATS 2000 - Business Mathematics (Semester 4 / 42 hours)
- Elective Non-Core Courses - Select 1 course from the available list during registration. (Semester 4 / 42 hours)
- AUTM 1010 - Auto Practicum 1 (Semester 4 / 42 hours)
- FINC 3003 - Corporate Finance (Semester 5 / 42 hours)
- JURI 3000 - Business Law for the Automotive Industry (Semester 5 / 42 hours)
- STAS 3000 - Introduction to Statistical Analysis (Semester 5 / 42 hours)
- Elective Core Courses - Select 1 course from the available list during registration. (Semester 5 / 42 hours)
- Elective Non-Core Courses - Select 1 course from the available list during registration. (Semester 5 / 42 hours)
- BSNS 3000 - Entrepreneurship and the Business Plan (Semester 6 / 42 hours)
- FINC 3004 - Dealership Financial Statement Analysis (Semester 6 / 42 hours)
- HRMG 4000 - Human Resource Management (Semester 6 / 42 hours)
- STAS 3001 - Statistical Analysis (Semester 6 / 42 hours)
- Elective Non-Core Courses - Select 1 course from the available list during registration. (Semester 6 / 42 hours)
- AUTM 2008 - Auto Practicum 2 (Semester 6 / 42 hours)
- AUTM 4010 - Automotive Commercial Relationships (Semester 7 / 42 hours)
- BSNS 4005 - Business Simulation (Semester 7 / 42 hours)
- MRKT 3000 - Automotive Marketing Management (Semester 7 / 42 hours)
- Elective Core Courses - Select 1 course from the available list during registration. (Semester 7 / 42 hours)
- Elective Non-core Courses - Select 1 course from the available list during registration. (Semester 7 / 42 hours)
- BSNS 2001 - Ethics for Business (Semester 8 / 42 hours)
- MNGM 4000 - Strategic Management (Semester 8 / 42 hours)
- MNGM 4002 - Operations Management (Semester 8 / 42 hours)
- Elective Core Courses - Select 1 course from the available list during registration. (Semester 8 / 42 hours)
- Elective Non-Core Courses - Select 1 course from the available list during registration. (Semester 8 / 42 hours)
- COOP 1000 - Auto Mgmt Degree Work Term 1 (occurs after Semester 2) (560 hours)
- COOP 2001 - Auto Mgmt Degree Work Term 2 (occurs after Semester 3) (560 hours)
- COOP 3004 - Auto Mgmt Degree Work Term 3 (occurs after Semester 6) (560 hours)
Career Opportunities
Career opportunities
The automotive sector is one of the largest industries in Canada's economy and is commonly referred to as 'one of the major economic engines of the Province'. Employment opportunities resulting from the Bachelor of Business (Automotive Management) Degree are positions requiring high levels of critical thinking, problem-solving, professionalism and customer service skills. Employment opportunities include positions at the corporate level in finance, marketing and customer service, as well as managerial positions in Dealerships and in Aftermarket businesses of the industry.