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Georgian College Honours Bachelor of Business Administration (Automotive Management) - BBAA
Georgian College

Honours Bachelor of Business Administration (Automotive Management) - BBAA

4 Years


Full time

Request application deadline

Sep 2024

CAD 10,721 / per semester *


* *international fall semester fee / international winter and summer semester Fee: $9,686 | domestic fall semester fee: $ 4,098/ domestic winter and summer semester fee: $ 3,795


Start your sales, marketing, or service career in the automotive industry

Start your business career in the automotive industry with this unique degree. 12 months of paid co-op work. Over 90% job placement.

This program combines a degree-level business education with experiential knowledge focused on the automotive industry. In preparation for a landscape that is constantly evolving and to identify and respond proactively to these changes, students analyze current issues, and trends, and develop technologies relevant to the automotive industry. Through a variety of delivery methods including lectures, discussions, case studies, problem-solving, and special projects in collaboration with industry and industry stakeholders, students are challenged to critically examine, evaluate, and present complex information in support of sound management decision-making.

Work-integrated learning is achieved through a series of cooperative education work terms, serving to maximize the link between theory and practice and to foster mutually beneficial business relationships between the student and industry partners.

This program includes experiential learning through participation in a major, automotive-focused exposition that requires students to work collaboratively and interactively with industry and industry partners in developing their communication and leadership skills and increasing their professionalism.

Why study Automotive Business at Georgian?


  • Become a future leader in the automotive industry with an employment rate of over 90 percent
  • Start your automotive career with endless opportunities in dealership operations, vehicle manufacturers, aftermarket, and more
  • Gain automotive industry experience and build your network with up to 12 months of paid co-op work terms
  • $150,000 in scholarships and awards offered every year
  • Attend automotive industry conferences, networking events, class trips and hear from industry-leading guest speakers
  • Experiential learning at its best: Take part in the Georgian College Auto Show, our student-run, outdoor learning lab that allows our students to get hands-on experience with major manufacturers and the public


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