BSBA Supply Chain Management

With a focus on consumers and delivering value, marketing is an exciting business field that stimulates lateral thinking and creativity. Likewise, supply chain management has become increasingly significant as firms recognize the importance of aligning a firm’s supply chain and production system with how a firm strategically competes in the global marketplace. Both areas of study are housed in ECU’s Department of Marketing & Supply Chain Management.

A BSBA in marketing at ECU provides students with the insight needed to identify marketing opportunities, develop appropriate strategies, and put them into action. Many students with a degree in marketing have gone on to successful careers in advertising, sales management, business marketing, research, distribution, retail management, product planning, services, and international marketing.