
BSc in
Degree in Communication
CIS University Endicott International

Key Information
Campus location
Community of Madrid, Spain
Languages
English
Study format
On-Campus
Duration
4 years
Pace
Full time
Tuition fees
EUR 22,930 / per year *
Application deadline
Request info
Earliest start date
Sep 2023
* Annual academic fees. Additional fees apply.
Introduction
Through their work at the University, students studying Marketing Communication explore how the media impact and influence the individual and society, both locally and internationally. Students receive a solid academic background that enhances writing skills and critical thinking, as well as theoretical and applied knowledge.
Business internships are an integral part of the curriculum. Through the experience in the company, students learn how to prepare for their future knowing the reality of professional day-to-day. Among the possible practices we can cite radio, television and film production, advertising and marketing, and written and online press.
Admissions
Curriculum
Program of Study
Curriculum Requirements – Bachelor Degree (all four years) Total Credits Required: 126
General Education Core Requirements (6 credits)
- Critical Reading & Writing I
- Critical Reading & Writing II
Individual and Society (3 credits)
- Psychology
Global Issues (3 credits)
- International Studies Course
Literary Perspectives (3 credits)
- Introduction to Literature
Values and Ethical Reasoning (3 credits)
- Ethics
Aesthetic Awareness and Creative Expression (3 credits)
- Visual Art and Cultural Values II
Quantitative Reasoning (3 credits)
- One Math Course
Science and Technology (3 credits)
- Environmental Issues
World Cultures (3 credits)
- One World Culture Course
Free Electives (12 credits)
- Speech
- Computers
- English Communication
- The New Europe
Communication Requirements (21 credits)
- Business Fundamentals I
- Marketing
- Media & Culture I
- Advertising Fundamentals
- Public Relations
- Media & Culture II
- Social Impact of the Media
- Introduction to Computer Graphics
- Communication in Business
- Writing for the Media
- Communication Research Methods
- Business Negotiation
- Promotional Writing
- Strategic Media Planning
- Semester Internship Strategies
- Social Media and Marketing
- Media Ethics
- Organizational Behavior
- Dynamics of Leadership
- Campaign Planning and Client Services
- Creative Portfolio Development
- Sales Management
Senior Thesis Project (6 credits)
- Senior Thesis I
- Senior Thesis II
Internship
- Internship I
- Semester Internship Strategies
Gallery
Program Outcome
Upon completion of the Marketing Communication program, students will:
- Develop a basic understanding of theories and concepts in the field of marketing communication.
- Articulate the core ethical values underlying practices in the production of media.
- Demonstrate an understanding of the research methods used in the many fields encompassed under the umbrella of communication.
- Analyze the complexity of media's place in society and culture.
- Communicate effectively in written form within the conventions of the communication area.
- Demonstrate the critical analysis skills needed to engage constructively in intellectual discourse within the communication.
- Demonstrate integrated learning skills by making connections between learning and professional life in the discipline.
Scholarships and Funding
At CIS University, we bet heavily on the future. We know every student’s story is different, which is precisely why we have always strived to make our school as accessible as possible through scholarships designed to help families and offer opportunities to more students.
This application process is very competitive as we receive many requests from highly qualified students. It is therefore imperative that applications be submitted as early as possible. Applications are considered throughout the year on a rolling basis and reviewed in the order of reception.
Students who start their university degree at CIS University (new students) may apply for scholarships upon receiving an admission letter from the Admissions Department.
Only fully completed applications will be considered and reviewed by the Scholarship Committee.
General Requirements
- Applicants must be admitted as a student.
- Submit the requested documentation: -
- Fully completed scholarship application form.
- Essay explaining the reasons behind the scholarship application.
- Be a full-time student (Fall and Spring).
- Meet the requirements of the requested scholarship.
- Not to be the beneficiary of any other type of aid destined for the same purpose.
Types of scholarships
Work Scholarship
This scholarship is intended for undergraduate students who want to collaborate with the different departments of the University. It is a great opportunity to combine your university studies with your first steps in the work world.
To be eligible for this scholarship, you must be a CIS University student or have completed the admission process and been admitted.
The number of work scholarships is limited to the number of positions that need to be filled at the University.
Once the scholarship is granted, the student will be informed about the work to be done, as well as the number of working hours required.
- Maximum scholarship:€2,400 per academic year
- The total amount of the scholarship will be discounted proportionally from each academic semester.
- Minimum average grade (GPA) 2.4 (or equivalent).
Academic Scholarship
At CIS University, we reward the effort and dedication given by our students. The academic scholarship is intended for undergraduate students with a good academic record. In addition, students who receive this scholarship will have the opportunity to be part of our social projects. We will request you to carry out volunteer work and collaborate, when required, in acts and events organized by the International Studies Foundation, the NGO CruzadaporlosNiños, and the Robert F. Kennedy Foundation (CIS University Corporate Social Responsibility).
To be eligible for this scholarship, you must be a CIS University student or have completed the admission process and been admitted.
- Maximum scholarship: €6,000 per academic year
- The total amount of the scholarship will be discounted proportionally from each academic semester.
- Minimum average grade (GPA) 2.8 (or equivalent).
Presidential Scholarship
At CIS University we reward excellence and dedication. The presidential scholarship is intended for undergraduate students with an extraordinary academic record and with concerns beyond academics in social areas, entrepreneurship, and innovation. In addition, students who receive this scholarship will have the opportunity to be part of our social projects. We will request you to carry out volunteer work and collaborate, when required, in acts and events organized by the International Studies Foundation, the NGO CruzadaporlosNiños, and the Robert F. Kennedy Foundation (CIS University Corporate Social Responsibility).
To be eligible for this scholarship, you must be a CIS University student or have completed the admission process and been admitted.
- Maximum scholarship: €9,100 per academic year
- The total amount of the scholarship will be discounted proportionally from each academic semester.
- Minimum average grade (GPA) 3.8 (or equivalent).
Elite Talent Scholarship
At CIS University, we support the talent and dedication of young people who play a sport at a high-competitive level. The Elite Talent Scholarship is intended for high-performance, accredited athletes with a good academic record.
To be eligible for this scholarship, you must be a CIS University student or have completed the admission process and been admitted.
- Maximum scholarship: €11,300 per academic year
- The total amount of the scholarship will be discounted proportionally from each academic semester.
- Minimum average grade (GPA) 3.5 (or equivalent).
- Submit a High-Performance Sports Program certificate (except for Elite Soccer University Program students).