Creative thinkers with a natural curiosity about humans and human behavior often gravitate towards a Bachelor of Arts. This degree focuses on not just the arts, as the name suggests, but also the humanities.

What is a BA in Brand Management? If you know what Coca-Cola, Apple, Delta Airlines and Jamaica are, then you can thank brand management. Brand management courses teach you how to turn brands into household names, from telecommunications to technology and tourism. There are many facets of brand management, and each institution may approach them differently, but you can generally expect courses in marketing, project management and communications.

For the entrepreneur who means to strike out on her or his own after college, a BA in Brand Management can be an asset. This degree teaches students how to study the market, select a key demographic, and present that demographic with a brand they will love in a way that they will love to see it.

The cost of a BA in Brand Management depends on the institution you choose to complete your studies at, and completion time is usually four years. Be sure to do your research and select a school and program that best suits your needs and budget.

After earning your degree in brand management, you may work for public relations firms or marketing and advertising agencies. Companies with in-house agencies, like Apple, also recruit brand managers to advise their sales and marketing teams. Entry-level positions are not always well-paid, but workers in this area praise the creative freedom, opportunity for travel, and the fact that their job is far from monotonous. This degree can be a true asset for entrepreneurs ranging from musicians to inventors and even freelance brand managers.

This degree is available online and in classrooms at institutions all around the globe. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.