Marketing Communications - Bachelor of Business Administration
Berkeley College
Key Information
Select location
Campus location
New York, USA
Languages
English
Study format
Distance Learning, On-Campus
Duration
4 years
Pace
Full time, Part time
Tuition fees
USD 13,450 / per semester *
Application deadline
Request info
Earliest start date
Sep 2024
* full-time tuition per semester academic year 2022/23
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Learn to think strategically and creatively with a Marketing Communications degree from Berkeley College.
Every great product, service, or idea needs effective strategy, communication, and implementation to capture attention, build desire, and gain favor among consumers. In today’s competitive global marketplace, organizations are spending more and more on winning the hearts and minds of consumers via marketing tools such as advertising, public relations, sales promotion, and professional selling.
In the program at Berkeley College, you’ll learn to generate creative solutions to marketing problems through integrated communications. You’ll be exposed to all areas of marketing through a project-based curriculum developed with input from advisory boards of industry experts with particular emphasis on excellent communication skills, practical experience through coursework and hands-on learning, and technology used in various aspects of marketing. The program covers:
- Market and consumer research
- Strategic positioning
- Creative development and execution
- Media planning and execution across current traditional, digital, mobile, and social marketing vehicles
Program Outcome
Here’s what sets the Berkeley College Marketing Communications program apart:
- You’ll take a 360° look at integrated marketing communications, along with a specialized focus on traditional and emerging marketing
- You’ll get hands-on learning from accomplished instructors with professional marketing experience
- You’ll have the ability to make connections through student chapters of several industry associations
- You’ll participate in a capstone project designed to put theory into practice
- You’ll benefit from proximity to New York City, one of the marketing centers of the world, and frequent guest speakers and special industry-related events
- You may have the opportunity to participate in an internship or job-related assignment for a valuable learning experience
- You’ll be able to seamlessly transition between Associate’s and Bachelor’s degrees
Career Opportunities
Graduates pursue positions in such careers as:
- Distribution
- Global Marketing
- Product Development
- Promotion
- Research
- Social Media
Curriculum
Sample Course Sequence
First Semester
- MGT2220 Principles of Management 3
- SOC1123 First Year Experience 3
- SOC2231 Human Relations 3
- CIS1115 Computer Applications 3
- ENG1105 Writing and Research 3
Second Semester
- ACC1111 Financial Accounting I 3
- MKT2220 Principles of Marketing 3
- ENG2205 Writing Through Literature 3
- MAT2215 Statistics I 3
- CIS2201 Advanced Spreadsheets 3
Third Semester
- IBS2201 International Business 3
- MKT2222 Fundamentals of Marketing Research 3
- MKT2241 Consumer Behavior 3
- HUM2225 Introduction to Ethics 3
- Mathematics/Science Elective 3
Fourth Semester
- MKT2242 Branding 3
- ENG2215 Public Speaking 3
- Marketing Electives 6
- Free Elective 3
Fifth Semester
- BUS2231 Business Law I 3
- ECO2200 Principles of Economics 3
- Business Elective 3
- Liberal Arts Elective 3
- Marketing Elective 3
Sixth Semester
- FIN3302 Corporate Finance 3
- MKT3310 Services Marketing 3
- ENG3316 The Confident Writer 3
- Liberal Arts Elective 3
- Free Elective 3
Seventh Semester
- Marketing Elective 3
- Science Elective 3
- Business Elective 3
- Free Electives 6
Eighth Semester
- MKT4465 Strategic Marketing Capstone 3
- Social Science Elective 3
- Liberal Arts Elective 3
- Free Elective 3
- Business Elective 3
120 semester credits required for graduation