European Bachelor Program: Business Administration
University of New York in Prague (UNYP)
Key Information
Campus location
Prague, Czech Republic
Languages
English
Study format
Blended, Distance Learning, On-Campus
Duration
3 years
Pace
Full time
Tuition fees
Request info
Application deadline
Request info
Earliest start date
Request info
Introduction
European Bachelor Program: Business Administration
This 3-year-old the study program leads to the acquisition of a Czech bachelor's degree awarded by UNYP. The program is accredited by the Czech Ministry of Education, Youth and Sport. Graduates give the right to use the abbreviation Bc. in front of the name. All subjects are taught in English.
Graduates of higher education institutions and similar types of schools (British HND or American Associate's Degree, a qualified specialist) can recognize credits earned from this type of study.
The aim of this European baccalaureate study Business Administration is to enable you to advance your professional career. You have a choice of options.
This study program will give you:
- Comprehensive education in international business (marketing, management, finance, accounting, economics and law)
- Complementary education within your studies that will enhance, enhance and expand your core knowledge and skills in the field
- Ability to think theoretically and analytically about current issues of the global economy
- Improved oral and written communication skills in English
- Expertise in the use of software applications and information technologies to research and search for top-level information
- Ability to work in a team and in a multicultural environment
The demands of the labor market in terms of specialized education are reflected in the structure of specialized courses offered to students of this type of bachelor study. Students can choose from three options:
- Business Administration (a comprehensive study program covering a wide range of business and business themes)
- Marketing (students are studying a number of specialized courses related to marketing, which is the ideal solution for a career in the marketing environment)
- Finance (ideal for students heading to finance or accounting, this option focuses on financial subjects)
Emphasis is placed on the international aspect of business, which, as we believe, is extremely important in today's business and business environment. Thanks to the multinational pedagogical faculty and the international student group, UNYP has a particularly strong position to provide this valuable international perspective. It is truly unique in our program that our teachers from both the US and European countries use interactive and dynamic learning styles. Most of our professors have the highest academic degrees and professional experience and are recognized capacities in their field. The theoretical and practical knowledge and skills you gain during our program will provide you with a wide range of options and directions that you can continue to pursue in your career - both in business, business or your own specialization, as well as geographic location. This program will also serve as a solid foundation if you decide to further develop your professional career in the public sector, civil society or academia.
Admissions
Curriculum
The course structure available to students in this European Business Administration Program reflects the requirement for specialist knowledge in today's job market.
In the European program you can choose between three distinct concentrations:
- Sports Management
- Marketing
- Finance
- Human Resources
The UNYP bachelor’s business degree program offers:
- complementary coursework that strengthens, enhance, and expands your core business learning
- an enhanced ability to think theoretically and analytically about contemporary issues in the global economy
- advanced oral and written communication skills in English
- proficiency in using software applications and information technology for research
- the ability to work collaboratively in teams and in a multicultural setting
Course Content
The European Bachelor in Business Administration is designed to provide a well-rounded, in-depth core education in international business (marketing, management, finance, accounting, economics, and law). Our electives allow you to deepen your interests in a variety of subject areas such as integrated marketing communications, mass media, international relations, economics, finance and accounting, literature, psychology, and many more.
Examples of core courses in the Business Administration programs:
- Business Policy & Strategic Management
- Ethics of Business & Public Administration
- Financial Accounting
- Marketing
- Legal Environment of Business
- Managerial Accounting
- Microeconomics
- Macroeconomics
- Operations Management
- Principles of Management
- Statistics for Business & Economics I
- Statistics for Business & Economics II
- Reason & Argument
- Fundamentals of Finance
- International Business
- European Integration
- Cross-Cultural Management
- International Trade & Finance
Examples of complementary courses in the Business Administration programs:
- Career Management
- Comparative International Business Law
- Economic Policies of the EU
- Globalization
- HR Management
- Money & banking
- International Politics
- International Trade & Finance
- Investment Analysis & Portfolio Management
- Money & Banking
- Organizational Behavior
- Organizational Communications
- Project Management
- Investment Analysis & Portfolio Management
- Social Economic Context of Globalization
Examples of elective courses in the Business Administration programs:
- Communication among Cultures
- Communication Technologies
- Comparative Economic Systems
- Cultural Anthropology
- External Relations of the EU
- Group Dynamics
- International Organizations
- Interpersonal Communications
- Intro to Advertising
- Intro to Communications
- Intro to Comparative Politics
- Intro to Media Writing
- Intro to Sociology
- Labor Economics
- Literature & Politics
- Media & Society
- Modern Diplomacy
- Political Communication
- Power & Privilege
- Psychology of Adjustment
- Public Relations Principles
- Public Speaking
- Social Psychology
Gallery
Program Outcome
The UNYP European BBA course is designed to provide a comprehensive education in multiple aspects of international business (marketing, management, finance, accounting, economics, and law). The BBA course is aimed at high school graduates wishing to pursue a bachelor’s degree in an international environment and is intended to suit a wide range of career paths. VOŠ graduates and holders of similar qualifications (e.g. a British HND or an American associate's degree) may be eligible for advanced standing.
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Career Opportunities
Prospective Career Opportunities
- Management consultant
- Risk manager
- Public relations manager
- Human resources officer
- Recruiting
- Events manager
- Account manager
- Advertising/marketing
- Logistics and distribution manager
- Analyst
- Accountant