Digital Marketing (BS)
Lindenwood University
Key Information
Campus location
Saint Charles, USA
Languages
English
Study format
Distance Learning, On-Campus
Duration
4 years
Pace
Full time
Tuition fees
USD 9,550 / per semester *
Application deadline
Request info
Earliest start date
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* block rate for traditional, full-time tuition
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
The digital marketing degree program at Lindenwood University is designed to provide you with the skills needed to learn content marketing by creating, analyzing and optimizing social media content and campaigns.
Lindenwood University offers you the chance to earn a bachelor of science degree specializing in the field of digital marketing in an online or hybrid environment. Digital marketing courses are designed to provide you with the skills needed to learn content marketing by creating, analyzing and optimizing social media content and campaigns.
As a student taking digital marketing courses, you will develop a firm foundation in information-gathering techniques and data analysis, real-world skills necessary to succeed as a social media and digital content strategist. You will learn to define and analyze audiences for and with social media and to measure the effectiveness of social media strategies.
The Digital Marketing (BS) is offered in both traditional and online formats.
Digital Marketing Faculty at Lindenwood University
You will be taught by some of the most knowledgeable instructors around. They have the educational background and real-world, professional skills in digital content, marketing, and social media. They understand the changing landscape of the industry and will prepare you for a career as a digital content strategist.
Career Opportunities
27% Higher Income | 93% Success Rate |
Our graduates have a 27% higher income than the national median 10 years after enrolling. Source: US Department of Education's College Scorecard/ Department of Treasury 2018. | Investing in a Lindenwood education sets you up for success. 93% of Lindenwood graduates are employed or enrolled in graduate programs within 6 months of graduation. |
Social Media and Digital Content Strategist positions are one of the hottest jobs on the market today. You will be well-equipped and qualified to write and determine social media, marketing and online strategies for businesses, schools, and non-profit organizations. Job titles are sometimes different, sometimes using advertising, marketing, and promotions in titles. According to Indeed.com, salaries for a digital marketer in St. Louis, Mo. average $28.61 per hour.
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Curriculum
While learning digital marketing at Lindenwood University, you will study in either an online or hybrid environment, combining online classes with on-campus, face-to-face, courses. Online and hybrid courses include Digital Content and Demographics, Personal Branding and Content Creation, and Contemporary Audience Analysis.
Major Coursework
33 credit hours of coursework from the following options:
- AAD 10050 Introduction to Web Design
- AAD 12000 Digital Foundations
- AAD 18101 Digital Photography I
- DCS 20000 Digital Content and Demographics
- DCS 35000 Personal Branding and Content Creation
- DCS 36000 Information Literacy
- DCS 38700 Emerging Platforms and Analytics
- DCS 40000 Contemporary Audience Analysis
- MRKT 35010 Principles of Marketing
- MRKT 35025 Social Media Marketing
- MRKT 35045 Digital Marketing
Elective Coursework I
9 credit hours of coursework from the following options:
- AAD 10000 Introduction to Art and Design
- AAD 11000 Programming Logic
- AAD 14000 Visual Storytelling
- AAD 23000 Microsoft Office Specialist Certification
- AAD 24000 Art and Design Firm I
- AAD 35001 Digital Photography II
- CINE 11000 Video Production
- CINE 37100-37199 Topics in Production
- CINE 37200-37299 Topics in Post-Production
- CINE 37300-37399 Topics in Producing
- CINE 37400-37499 Topics in Scriptwriting
- CINE 37500-37599 Topics in Media Studies
- COM 15100 Radio Production
- COM 37100-37199 Topics in Production
- COM 37200-37299 Topics in Post-Production
- COM 37300-37399 Topics in Producing
- COM 37400-37499 Topics in Scriptwriting
- COM 37500-37599 Topics in Media Studies
- DCS 10000 History of Contemporary Media Industries
- DCS 30000 Media Literacy Theory
- DCS 35000 Personal Branding and Content Creation
- DCS 37000 Digital Content Strategy Practicum II
- DCS 38600-38699 Special Topics
- DCS 40000Contemporary Audience Analysis
- DCS 45000 Digital Content Strategy Practicum III
- MGMT 16025 Introduction to Business and Free Enterprise
- MGMT 24000 Introduction to Information Systems
- MRKT 35020 Marketing Information and Research
- MRKT 35040 Advertising and Promotional Strategy
- MRKT 35050 Selling
- MRKT 45060 Marketing Communications
- MRKT 45070 Consumer Behavior
- MRKT 45080 Marketing Management and Planning
- MRKT 45095 Internship
- MRKT 49000-49999 Special Topics in Marketing
- NPA 30000 Fundraising
- NPA 38300 Marketing for Nonprofit Organizations
Elective Coursework II
3 credit hours of coursework from the following options:
- MRKT 35020 Marketing Information and Research
- MRKT 35040 Advertising and Promotional Strategy
- MRKT 35050 Selling
- MRKT 45060 Marketing Communications
- MRKT 45070 Consumer Behavior
- MRKT 45080 Marketing Management and Planning
- MRKT 45095 Internship
- MRKT 49000-49999 Special Topics in Marketing
- NPA 30000 Fundraising
- NPA 38300 Marketing for Nonprofit Organizations
Capstone Coursework
3 credit hours of coursework from the following options:
- CAH 44444 Internship
- DCS 45000 Digital Content Strategy Practicum III
- MRKT 45095 Internship
Seminar Coursework
Zero credit hour course in which students are required to enroll every fall and spring semester through matriculation to degree conferral.
- COM 10800 Mass Communications Seminar
Notes: The following courses are required as part of the General Education Requirements.
ARTH 22200 History of Western Art to 1300
ARTH 22400 History of Western Art from 1300
MTH 14100 Basic Statistics or MTH 14200 Quantitative Methods for Business
No duplication of coursework is permitted within the program.
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