Unlike other forms of digital marketing that often use advertisements and SEO strategies to promote a product or service, the field of content marketing explores how the creation of interesting content, such as blog posts, photos, videos, or even playlists, can create brand awareness and increase profits.

A bachelor’s degree is a four-year undergraduate degree and is the standard for higher education throughout most of the world. Bachelor’s degrees can be earned at state universities, at private universities, at community colleges and via online universities.