Bachelor of Science in Marketing
Southwest Baptist University
Key Information
Campus location
Bolivar, USA
Languages
English
Study format
On-Campus
Duration
4 years
Pace
Full time
Tuition fees
USD 27,290 / per year *
Application deadline
Request info
Earliest start date
Aug 2024
* $37,272/year including fees
Introduction
Are you creative? Do you like to explore the behavior of different consumer groups? Are you interested in retail management or fashion merchandising? Do you like keeping up with the latest digital and social media trends? Do you enjoy sales?
If you answered “yes” to one or more of these questions, then a bachelor's degree in marketing could be a great fit for you!
As a marketing major at SBU, you will engage in subjects such as:
- Advertising
- Digital and social media marketing
- Retailing
- Professional selling
- Marketing research
- Marketing management
- Consumer behavior
- Graphic design
- Along with much more!
You will have the opportunity to apply concepts you learned in your marketing courses to real-world experiences while working with local businesses on marketing projects. For example, in your advertising class, you will work to create an advertising campaign for a company, which will prepare you for a future career in advertising and marketing.
According to the 2019 College Salary Report by PayScale, marketing graduates earn an average career pay of $48,300 and mid-career pay of $89,700. A bachelor's degree in marketing from SBU will open up numerous career opportunities and prepare you for success in the marketing industry.
The SBU Advantage
- More than 75% of students in the business administration division complete at least one internship before graduation.
- Our course in digital and social media marketing is a unique feature that will give you an advantage compared to marketing graduates from other universities.
- Small class sizes allow you to engage in group projects and give formal presentations, which will enhance your communication skills and set you apart from other candidates when applying for internships and jobs.
- Working with local businesses to complete real-world marketing projects will provide you with valuable experience and networking opportunities.
Curriculum
Freshman
Fall Semester
- ENG 1113 English Composition I 3
- MAT 1243 Algebraic Reasoning and Modeling 3
- CIS 1103 Computer and Information Management 3
- BUS 1013 Introduction to Business 3
- BIB 1013 Old Testament History 3
- UNI 1111 University Seminar 1
Total hours 16
Spring Semester
- ENG 2213 English Composition II 3
- COM 1103 Fundamentals of Speech Communication 4
- BUS 1193 Business Calculus 3
- BUS 2013 Business Communications 3
- BIB 1023 New Testament History 3
- UNI 1121 Introduction to Critical Thinking 1
Total hours 16
Sophomore
Fall Semester
- BUS 2023 Business Statistics 3
- ART/FAR 1013 Introduction to Art 3
- ACC 2013 Principles of Financial Accounting 3
- ECO 2023 Principles of Microeconomics 3
- MGT 3013 Principles of Management 3
Total hours 15
Spring Semester
- ART 2703 Introduction to Graphic Design 3
- HIS 2213/2223 U.S. History I or II 3
- ACC 2043 Principles of Managerial Accounting 3
- ECO 2033 Principles of Macroeconomics 3
- MKT 3023 Principles of Marketing 3
Total hours 15
Junior
Fall Semester
- BIO 1004 Principles of Biology 4
- MGT 3033 Operations Management 3
- MKT 3083 Advertising 3
- MKT 4023 Marketing Management 3
- PSY 1013 General Psychology 3
Total hours 16
Spring Semester
- PHS 1004 Introduction to Physical Science 4
- SPF 2012 Introduction to Spiritual Formation 2
- MKT 3033 Consumer Behavior 3
- LDR 4043 Ethics and Professional Development 3
- MKT 4253 Digital and Social Media Marketing 3
- Cultural Studies 3
Total hours 18
Senior
Fall Semester
- BUS 3073 Legal Environment of Business I 3
- FIN 3053 Business Finance 3
- Elective for 128 Hours 3
- MGT/MKT 4153 Retailing 3
- POL 1113 American Government and Politics 3
Total hours 15
Winterfest
- MKT 3073 Professional Selling 3
Spring Semester
- KIN 1162 Foundations of Physical Fitness/Wellness 2
- Upper-level COBACS Course 3
- MGT 4083 Strategic Management 3
- MKT 4013 Marketing Research (spring, odd) 3
- CIS 3123 Survey of Data Science 3
Total hours 14
This is a proposed guideline. Please check the catalog and see your advisor for your final degree requirements.
Career Opportunities
Examples of organizations that have employed our graduates:
- BKD
- Cerner Corporation
- Convoy of Hope
- D3 Technologies
- EasyMac Sales
- Enactus
- Grant Thorton, LLP
- Lockton Company
- Sam's Club
Internships
Examples of organizations that have provided internships for our students:
- BKD
- Citizens Memorial Hospital - The marketing department
- D3 Technologies
Graduate schools
Examples of graduate schools attended by our graduates:
- SBU's own Master of Business Administration (MBA) program
- Charleston Southern University
Student Testimonials
Scholarships and Funding
The College of Professional Programs and the Robert W. Plaster College of Business offer many privately funded scholarship opportunities for their students. During a recent academic year, more than $64,000 was awarded in private scholarships to students from these college-level scholarships. Some scholarships available include:
- Aric Beckham Memorial Scholarship
- Bill & Geneva Williams Memorial Scholarship
- Business College Scholarship
- Clifford & Marie Gouge Memorial Scholarship
- Dexter Yager Business Scholarship
- Gary & Jane Black Excellence Scholarship
- Gladys Henderson Memorial Scholarship
- Jack Henry & Associates Scholarship
- Lynn & Dean Credille Memorial Scholarship
- Melvin & Minnie Hall Memorial Scholarship
- Nebraska Book Company Scholarship
- Ralph Stufflebam Memorial Scholarship
- Ruby Letsch-Roderique Business Scholarship
- W. Lee Beaver Trust Scholarship
Admissions
Gallery
English Language Requirements
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