Bachelor of Business in Marketing

General

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Program Description

Bachelor of Business in Marketing

Course Overview

In today’s competitive marketplace, an Avondale business degree will put you one step ahead of the rest. Whether your passion is accounting, human resources, marketing, or a combination of these, a Bachelor of Business will help you to open doors to a wide range of career opportunities. The degree is designed to teach you the business essentials such as how to be an effective leader, market a product, budget, and sell your ideas. You will also explore how the economy functions and what it entails to manage your own business, giving you a strong understanding of business practice and strategy.

Marketing Major Overview

Avondale’s marketing program will allow you to understand and utilize the various tools and frameworks used to develop effective advertising strategies. You will learn about consumer behavior, strategic principles, and understanding external and internal factors that impact the performance of a business.

Course Code

4350

Course Duration

Three years full-time (or part-time equivalent)

Study Mode

On-Campus

Accreditation

The Bachelor of Business course is accredited by the Tertiary Education Quality and Standards Agency (TEQSA).

Careers

Product Marketing Manager, Public Relations Officer, Advertising Executive, Market Researcher, Advertising and Creative Concept Producer, and Business and Marketing Executive

Last updated Feb 2018

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About the School

Avondale College of Higher Education is a not-for-profit private higher education provider established by the Seventh-day Adventist Church in 1897. Its mission is to foster a Christian learning commun ... Read More

Avondale College of Higher Education is a not-for-profit private higher education provider established by the Seventh-day Adventist Church in 1897. Its mission is to foster a Christian learning community dedicated to serving world needs. Read less
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