Bachelor in Visual Communication Design

This program is in line with the European design education system and is run in cooperation with China and Germany. The program cultivates international high-quality applied talents who can master the professional knowledge and research methods of visual communication design, understand the development trend of the industry, and possess the ability of brand design, brand innovation, cross-cultural ability and interdisciplinary integration ability under the guidance of systematic design thinking, with comprehensive development of moral, intellectual, physical and aesthetic talents. After graduation, students will be able to work in brand design companies, advertising agencies, digital media design companies, graphic design companies, online and interactive media companies, publishing houses, newspapers, TV stations or enterprises to independently undertake brand founding, advertising creativity, digital interaction, printing and publishing, and engage in design creativity, brand building and maintenance, user experience design, project management and other aspects of work.

Some of the career prospects of the are Brand Designer, Product Design Director, Creative Director, Advertising Designer, Packaging Designer, Digital Media Designer, Interaction Designer, Game Designer