Bachelor in Marketing

General

Program Description

A marketing specialist is a professional in the analysis of the marketing environment, collecting, and processing of information on today’s market of goods and services. Marketing specialists are studying consumer behavior and competitors; developing marketing plans, strategies and tactics of behavior in various target markets; forming a marketable enterprise policy and playing an important role in the development of pricing strategies at the enterprises and large companies. Marketing specialist’s particular attention is focused on modern marketing communications issues, company’s image and brand development, improve its perception and increasing loyalty. In addition, marketer’s marketing specialist’s includes the establishment and maintenance company’s contacts with customers and development of recommendations regarding its activities in a, particularly competitive environment.

Graduates of Marketing program degree acquire professional skills in different sectors of the economy. According to most of the leading recruitment agencies, demand for these specialists is growing, both in domestic and foreign markets. This is due to the fact that marketing specialists know how to explore the market, which products will be in demand and why, how to choose the best way to promote goods, how to effectively organize the advertising campaign, create a brand and manage it in the condition of intense competition at all market segments.

SYLLABUS

  • Marketing
  • Logistics
  • Commodity Market Infrastructure
  • Marketing Services
  • Industrial Marketing
  • Marketing Pricing
  • Marketing Research
  • Marketing Commodity Police
  • Marketing Communications
  • Consumer Behavior
  • Marketing Analysis
  • Marketing Audit
  • Public Relations in Business
  • Advertising Business
  • Sales Management
  • Information Systems and Technologies in Marketing
  • Internet-marketing

CAREER FIELDS AND JOB OPPORTUNITIES

Marketing Graduates can be occupied at domestic and foreign enterprises in the field of marketing analytics, marketing research, sales management, marketing communications and advertising. They occupy such positions:

  • marketer
  • marketer-analyst
  • brand manager
  • sales manager
  • advertising manager
  • PR-manager
  • marketing director
  • head of the marketing department
  • marketing research specialist
  • logistics and sales policy specialist
  • specialist in the analysis and planning of marketing activities
  • manager of market research and PR research
  • art director
  • copywriter

ENTRANCE REQUIREMENTS

There are no admission tests or entrance exams if you apply for Undergraduate Degree Program.

Last updated Feb 2018

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About the School

Poltava University of Economics and Trade is one of the leading universities in Central Ukraine. It trains professionals in IT, management and administration, social and behavioral sciences, culture a ... Read More

Poltava University of Economics and Trade is one of the leading universities in Central Ukraine. It trains professionals in IT, management and administration, social and behavioral sciences, culture and art, services industry, food technology, biotechnology, law, philology. Read less