Bachelor in Graphic Design

AUC’s graphic design program prepares students to become critical thinkers and interdisciplinary practitioners who can develop cutting-edge concepts for visual communication. The program encourages students to pose questions about the social responsibility of design; address rapidly evolving social, cultural, and economic challenges; and search for answers to the problems of tomorrow. Classes are mostly critique-based, encouraging debate, discussion, and lateral thinking, utilizing formal and practical knowledge. Most course work is conducted in studios. Classes are taught by a group of accomplished faculty members and supported by visiting faculty, guest lecturers, field trips, camps, and workshops. Students create work that is uniquely theirs, helping them build a portfolio from which they can build their careers.

Who it’s for:

This program is suitable for students who are interested in the following:

• Visual storytelling
• Typography
• Illustration
• Publication design
• Interactive design
• Game design
• Design history

What you’ll learn:

The graphic design program prepares students for a wide range of professional options. Branding; advertising; publication; web, digital, and broadcast design; exhibition and type design are all possible career paths. The major offers both theory and studio courses that will enable design students to integrate a good command of visual language with conceptual work, theory, and technology. Many opportunities are available for students to gain hands-on experience, including working on exhibitions and projects initiated by the program and interning at local and international design studios and advertising agencies.

Where it can take you:

Graduates of the program have gone on to pursue careers in the following:

• Branding and corporate identity
• Editorial and publication design
• Type design
• User experience (UX) design
• Game design
• Advertising
• Retail design
• Information design
• Graphic novels