Bachelor fashion marketing

IFA Paris Bachelor in the course of accreditation "International Bachelor" by IDEL

• DURATION: 3 years in English
• CAMPUS: Paris, Shanghai
• FORMATS: Flexible
• RETURN: September 2017
• ECTS CREDITS: 180
• FEES: € 150
• SCHOOL FEES: € 8,400 in Paris, ¥ 70,000 in Shanghai
• LIMITED TO: 25 students per class

"Behind every major brand hides a businessman"

INTRODUCTION

Do you know that there is always a businessman behind every successful brand?

Are you planning a career in the areas of brand management, creative advertising, e-commerce or finance?

This program is designed to develop your potential and realize your ambitions.

The Fashion Marketing program begins at the Parisian school of IFA Paris. Spread over three school years, its vocation is to train students to all the qualities required by the fashion industry, which is experiencing great changes at every moment. From the second year onwards, students, depending on their points of interest and qualities, can focus either on marketing or on the management of distribution.

"Precise positioning, effective promotion, strong visual identity: the Fashion Marketing program envelops all the key factors to success. "The teaching, delivered in English, provides students with an international atmosphere and prepares them to integrate into the global fashion industry. They will have the opportunity to continue their studies on the Paris campus in the second and third year. At the end of the program, they can apply for the admission of our master program on trade or on luxury.

The program is open to international applicants. What counts most is the talent and personality of the applicants. For more information, please click here to get in touch with our training consultants.

ADMISSION

Admission requirements:

• 18 years minimum
• Bachelor's degree or equivalent
• For candidates whose English is not their mother tongue, an IELTS score of 5.5 or TOEFL 65 (or equivalent) or proof that the studies were followed in English
• High motivation and interest in fashion
• Interview (live on campus or by Skype)

Documents to provide :

• Fill out the online admission form
• Latest Newsletters
• Copy of baccalaureate diploma or equivalent
• Cover letter
• CV
• Photo of passport type
• Copy of passport

PROGRAM STRUCTURE

First year: Bachelor in Fashion Marketing and Fashion Distribution Management

Students follow basic modules to discover the world of fashion business. They will acquire basic skills in marketing, communications, market research, human resources and accounting, in order to acquire the pedagogical foundations of their learning curve.

Groupings of Modules: Foundations of Marketing: students will be introduced to the world of marketing in the broad sense.

The basic principles of marketing Segmentation, targeting and positioning Consumer behavior Basic communication in marketing Fashion business: Students will be introduced to their careers as entrepreneurs. Basic accounting and statistics Human resources The cycle of the fashion industry The Fashion Distribution Panorama The Fashion Brands The Fashion Environment: This is a very specific module that seeks to show the peculiarities of A career in fashion, where students are led to learn the basics of creation. The Clothing Typology Product Development Theory of Colors and Design Digital Fashion Fashion Trends: This group of modules will challenge the practical and electronic skills needed to be present and knowledgeable in the industry. The Office Pack The Basic Internet Skills The Graphic Skills Supports: Provide students with the tools they need to develop their understanding of their personal, professional, and industrial development. The History of Contemporary Fashion: The Culture of Fashion Fashion Newspapers The Personal and Professional Development The Working Methodology

Second year: Bachelor in Fashion Marketing

In the context of higher education, the second year corresponds to a level 5. In this stage of learning experience, students are invited to specialize in fashion marketing. The emphasis is on marketing communication with a perfect mix of businesses and creative modules.

Grouping of Modules: Foundations of Marketing: This module is structured around strategic and operational points of view of fashion marketing in order to give students a deep and innovative understanding of their discipline.

Marketing Strategic: Media and Advertising PR and Brand Communication Commerce and Management Purchasing and Merchandising Visual Merchandising Fashion Business: This second installment will allow students to develop their entrepreneurial and commercial skills. Finance and Budget E-Fashion Global Social Economy and Emerging Markets Market Study Fashion Environment: This module focuses on the creation of clothing. Textile Technology Production and Quality of Clothing Technical Files Support: In the second year, this module represents a platform for developing professional and creative skills that prepares students for the third year internship. Preparation for Internship Personal and Professional Development Creative Writing 1 and 2 Digital Mode: Students will implement the basics learned during their first year module in order to apply their skills to create marketing materials.

Competencies Graphics 2

Third year: Bachelor in Fashion Marketing

In higher education, the third year corresponds to an SE level 6. During the finalization of their studies, students will have to mobilize all the transferable skills acquired previously in order to overcome the challenges posed by the development of their personal project. Students who have chosen the Fashion Marketing Specialization will be required to produce a complete marketing plan with emphasis on brand and communication strategies. Students will also have to complete an internship in order to apply their theoretical knowledge in a practical context.

Student work during the 3 years:

Total Workload of 3893 hours
2257 Hours of Conferences Face to Face
1456 Personal study hours
180 Hours of Networking in Industry For more information: https://www.ifaparis.com/en/cours/bachelor/marketing-mode

Course Structure

First Year

Under the framework of Higher Education, the first year corresponds to an H.E. Level 4. Students are following core modules in order to discover the universe of the fashion business. They will acquire basic skills in marketing, communication, market research, human resources and accounting in order to lay the pedagogical foundation of their learning curve.

Module Groupings:

• Marketing Foundations: is where students are going to be introduced to the world of marketing in a broad frame.
• Basic Marketing Principles Segmentation, Targeting, and Positioning Consumer Behavior Basic marketing Communication
• Fashion Business: is the Module Grouping where students will be introduced to their career as entrepreneurs.
• Basic Accounting and Statistics Human Resources Fashion Industry Cycle Fashion Distribution Panorama Fashion Branding
• Fashion Environment: this is the very specific module to open the cores and specificities of a career in fashion, where students are guided to learn the basics of creation.
• Garment Typology Product Development Color Theory and Design Fashion Trends
• Digital Fashion: is the Module Grouping that will challenge practical and electronic skills, needed to be proficiently owned by everyone in the industry.
• Office Pack Basic Internet Skills Graphic Skills
• Supporting Studies: Provides students with the tools necessary to develop their understanding of their personal, career and industry-based development.
• Contemporary Fashion History: Fashion Culture Fashion News Personal & Professional Development Working Methodology.

Second Year

Under the framework of Higher Education, the second year corresponds to an H.E. Level 5. In this stage of their learning experience, students are invited to specialize in Fashion Marketing. The focus is put on marketing communications with a perfect blend of business and creative modules.

Module Groupings:

• Marketing Foundations: This module grouping is structured around both strategic and operational perspectives of Fashion Marketing in order to give students a profound and innovative comprehension of their discipline.
• Strategic Marketing: Media and Advertising PR and Brand Communication Retail Management Buying and Merchandising Visual Merchandising
• Fashion Business: this second installment will allow students to further develop their business and entrepreneurial skills.
• Finance and Budget E-Fashion Global Social Economics and Emerging Markets Market Research
• Fashion Environment: the modules composing this second installment focus on the construction of garments.
• Textile Technology Garment Production and Quality Technical Files
• Supporting Studies: In the second year, this module grouping represents a platform towards developing further students’ professional and creative skills in order to make them market ready for their third year internship.
• Preparation to Internship Personal & Professional Development Creative Writing 1 and 2
• Digital Fashion: students will implement the basics learned during their first-year module grouping in order to apply their skills to the creation of marketing collaterals.

Third Year

Under the framework of Higher Education, the third year corresponds to an H.E. Level 6. In the final process of their learning experience, students will mobilize all the transferable skills previously acquired in order to overcome the challenges posed by the development of their own personal project. Students electing the Fashion Marketing specialization will be required to produce a comprehensive marketing plan with a focus on branding and communication strategies.

In conjunction, students will have to complete a period of internship so as to apply their theoretical knowledge in a practical context.

Student Workload over the 3 years

Total Workload 3893 Hours
2257 Hours of Face to Face Lectures
1456 Hours of Self Study
180 Hours of Industry Networking