BA (Hons) Digital Marketing (with Foundation Year)
Ravensbourne University London
Key Information
Campus location
Greenwich Peninsula, United Kingdom
Languages
English
Study format
On-Campus
Duration
4 years
Pace
Full time
Tuition fees
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Application deadline
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Scholarships
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Introduction
Take your first steps in digital marketing
This is a 4-year degree which includes a preparatory first year as part of the BA Digital Marketing course. This 4-year option will suit you if you want more time to develop your skillset before starting year one of your undergraduate degree or if you do not fulfil the entry requirements of the 3-year course.
Your tutors will nurture your creative potential while you develop the skills you need to confidently enter the undergraduate study. You will develop communication, professional and entrepreneurial skills alongside research practice and ways of thinking that are essential to your continued success.
Digital Marketing (with Foundation Year) is not a standalone course: it is the first stage of a full four-year undergraduate degree.
Why study this course?
- Get prepared for year one of BA Digital Marketing
- Develop the essential practical, intellectual and transferable skills needed to enter the world of Advertising and Brand
- Learn about the creative economy
- Take your first steps into the world of Digital Marketing
Curriculum
Year 0
The Foundation year is a preparatory year as part of the four-year BA (Hons) Digital Marketing.
Year 1
- Introduction to digital marketing
- Web design and development
- Leadership and communication
- Digital ethics and compliance
- Themes for contemporary culture
Year 2
- Social media marketing
- Strategic business analysis
- Big ideas and philosophies
- Consumer behaviour and luxury marketing (Elective)
- Personal and professional development
- International marketing and cultural awareness (Elective)
Year 3
- website development and analytics
- consumer behaviour
- social media marketing
- digital campaign planning
- technical and practical data analysis skills in technologies such as cloud and big data.
Course units:
- Internet of Things (IoT) and Digital Creation
- Big Data Analysis
- Machine Learning and Artificial Intelligence (AI)
- Major Project
- Dissertation
Admissions
Career Opportunities
There are a host of jobs for digital marketing graduates. Digital technology has transformed the marketing landscape, which means businesses are always on the lookout for talent to help them make the best use of existing and emerging platforms.
Digital marketing degree jobs:
- Marketing Executive
- Advertising Planner
- Social Media Manager
- Public Relations
- Officer
- Events Manager
- Digital Marketing Manager
- Account Manager