BA (Hons) Digital Content Creation
Ravensbourne University London
Key Information
Campus location
Greenwich Peninsula, United Kingdom
Languages
English
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
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Application deadline
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Scholarships
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Introduction
Content is king.
Do you want to learn the art of digital storytelling, create content that stands out from the crowd, and build long-lasting relationships between consumers and brands?
In this multi-disciplinary course, you will be guided through the whole digital content creation process, from idea generation, research into audiences and the market, digital content production and measuring the impact of the content produced.
Why study a Digital Content Creation degree?
- Boost employability and be industry-ready upon graduation
- Become a versatile, multi-skilled digital content creator
- Develop the practical skills you need to thrive in numerous industries
- Develop your own individual passion project and get your story told
A powerful marketing tool
Successful content creation can be game-changing for brands, enhancing their visibility and enabling them to connect with audiences worldwide. In this course in digital content creation, learn how to build long-term awareness and engagement.
Become part of Ravensbourne’s creative community, and learn the skills required to develop film and digital content to create powerful campaigns. Support business and marketing strategies for brands and companies and build solid entrepreneurial skills.
Ravensbourne is a pioneer in the creative application of digital technologies. With access to our brand-new Institute for Creativity and Technology, you will learn the creative and conceptual skills required to produce digital content to create powerful campaigns. These can be used to support marketing strategies for brands of all sizes, as well as individuals who want to communicate their ideas to the public.
By the end of the course, you will have built up an impressive portfolio of digital content creation skills and already have a wealth of experience working with clients.
Supercharge your story
The modules on this BA (Hons) Digital Content Creation course enable you to gradually build your creative, conceptual and digital content skills and enable you to enhance your long-term career or future academic choices.
You will always be encouraged to network and make contacts for the future, and there will be opportunities to work on live briefs for clients. You will develop your communication skills through pitches, and use industry-standard professional equipment and software to produce high-quality content.
Ideal Students
All-round creatives who yearn to tell impactful stories through digital storytelling.
Curriculum
Year 1
In the first year, you will be introduced to the fundamentals of marketing, as well as experimenting with photography, video, podcasting, website design and copywriting.
You'll be introduced to the principles of graphic design and how it relates to branding. You'll also look at how search engine optimisation (SEO) techniques can be used to enable an audience can find their desired content.
You will also explore the legal and ethics of the digital world, and consumer psychology, and begin to pitch for work with clients.
Modules covered:
- Introduction to marketing and digital - laying the theoretical foundations of marketing.
- Visual content production - creating photography and video content.
- Professional life practice: skills analysis, goal setting, legal and ethical considerations in the digital world.
- Promotion and communication design - introduction to graphic design and its relation to marketing.
- SEO and creative content production - copywriting, podcasting, SEO, and website creation.
- Professional life practice - industry news, portfolio creation, and working with clients.
Year 2
In the second year, learners will build on their skills from their first year and take a deeper dive into social media marketing and how to can develop a strategy for a brand.
You'll explore more advanced video production techniques, including motion graphics and animation, to enhance your storytelling skills. You'll apply user research and use design skills to create a prototype of an app.
Throughout your second year, you'll be working on building your professional connections, as well as keeping up with industry news and changes. You will undertake an invaluable industry placement which will further support your skillset and provide you with real-world knowledge of the industry.
Modules covered:
- Social media marketing - a deeper dive into creating a strategy for social media.
- UX and app prototyping - user research and basic app prototyping.
- Professional life practice - networking and industry links: creating content for clients.
- Visual storytelling - working with more advanced filming and editing, motion graphics, and basic animation.
- Work placement - getting valuable experience by working in the industry.
Year 3
Your third year will be focused on bringing the best of your skills together and getting them ready for life beyond Ravensbourne.
You will respond to client and/or competition briefs and work collaboratively with your peers. You will prepare your portfolio; showcasing the best of your creations, boosting your employability and demonstrating clearly that you are industry-ready upon graduation.
In your final semester, you will research and analyse an aspect of the future of the digital landscape – a future that you will have a hand in shaping. As well as this, you will plan a creative marketing strategy which is informed by audience insights, market analysis and your own production skills, and then you will bring it to life.
Modules covered:
- Live briefs - working on live briefs for clients to create content as well as briefs set by the D&AD New Blood competition.
- Professional life practice - creating final portfolios and getting ready for life beyond Ravensbourne, industry news, and networking.
- Strategy, planning and creation - researching and planning a marketing campaign, and creating content that will engage an audience.
- The future of the digital landscape- researching into the digital future.
Admissions
Career Opportunities
The course is uniquely tailored for students wishing to pursue a career in:
- Digital Marketing
- Social media marketing
- Social media editing
- Digital content marketing
- Digital content creation
- Content writing
- Content producing